Spreading the word.
The fashion industry is a relatively small group of people, especially when engaging key players on the topic of reducing impact. We decided to show up where this audience was spending time to spread the word about Xeros’ innovative technologies - behaving as a missionary imparting information on how to implement sustainable solutions when making and caring for clothes.
Mills Fabrica
A leading accelerator of fashion and textile innovators, Mills Fabrica hosts exhibitions in their London showcase to promote new technologies. Xeros was selected to be part of Denim Futures in London and New York, showcasing their denim finishing technology that reduces water, energy and chemistry for lower-impact manufacturing.
Global Fashion Agenda
Since 2018, Global Fashion Agenda has spotlighted actionable change through the Innovation Forum - presenting a curated community of the world’s leading sustainable solutions and connecting them to fashion brands and retailers to drive meaningful transformation. In 2023 Xeros was selected as one of those innovators taking part in the summit event and a series of roundtables.
Institute of Positive Fashion
As part of the Institute of Positive Fashion, run by the British Fashion Council, The Future of Fashion Innovation Showcase highlights a curated set of innovators addressing key sustainability and responsible business challenges across fashion’s complex value chain. In 2023 Xeros was invited to take part - exhibiting at the IPF event alongside promotion across BFC owned channels.
Textile Exchange
Textile Exchange is working to reduce the impact of materials in the textile supply chain. Every year it convenes its members and in 2023 Xeros was selected as one of 10 partners to host a field trip as part of the Textile Exchange Global Conference. Guests from across the sustainability supply chain came to engage with Xeros’ scientists and engineers to learn about microfibre pollution, denim manufacturing and extending the life of your clothes.