In 2017 we launched Extract, a brand new paper from G.F Smith. Our customers loved our coloured papers but had been asking for a recycled option. We went one step further creating an upcycled range of 9 shades made from used coffee cups. To launch this brand new product we produced a physical swatch book and took over the G.F Smith showspace telling the story of how these cups, once destined for landfill, are diverted and made into a beautiful new product.